✦ Not just clothing. A path less traveled.
We believe clothing should move with you — across time zones, borders, and stages of life.
What began as one man’s search for freedom became a tailored journey for all who choose their own direction.
Founders Story
From Finance to Fabric
For years, I worked in the world of finance — suits, meetings, systems. But the more I climbed, the more I felt boxed in. Freedom, I realized, wasn’t just a dream. It was a decision.
So I left the corporate routine and began building something new.
Something personal. Tailored. Mobile. Purpose-driven.
de Hoogh was born out of the desire to live and dress with intention — minimal, elegant, and free.
Today, our garments are worn by modern nomads, creatives, and rebels who define success on their own terms.
Philosophy
Tailored for Movement. Designed for Meaning.
We craft clothing through the SOMA System™ — blending digital precision with global tailoring expertise and a spirit of freedom.
Every piece is made individually — no mass production, no excess.
We collaborate with specialized ateliers and select fine fabrics from leading weaving regions across Europe and Asia.
Each garment is handcrafted in small batches with full transparency and enduring attention to detail.
Selected fabrics from global mills — tailored through the SOMA System™.
Brand Statement
Freedom over everything
We’re not here to follow trends.
We’re here to dress people who move differently.
Who don’t wait for permission.
Who leave the known road.
Who say no to fast fashion and yes to what lasts.
We believe luxury is not about logos.
It’s about freedom. Feeling good in your skin.
And moving through the world with clarity and class.
Need Help or Want to Connect?
LET’S TALK FREEDOM.
Questions about fit, sizing, or philosophy?
We’re here, not through bots, but real humans.