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Privacy policy


Privacy Policy
Last updated: December 15, 2025
1. Data Controller
The data controller within the meaning of the General Data Protection Regulation (GDPR) is:
de Hoogh®
Owner: Alexander Jutte
Tütthees 23
47559 Kranenburg
Germany
Email: hello@dehoogh.co
Phone: +49 2826 3720411
2. General Information on Data Processing
We take the protection of your personal data very seriously. We process your personal data exclusively in accordance with applicable data protection laws, in particular the EU General Data Protection Regulation (GDPR).
Personal data is any information relating to an identified or identifiable natural person.
3. Data We Collect
We process the following categories of personal data when you use our website or place an order:
  • Contact details: name, billing and shipping address, email address, phone number
  • Order data: products ordered, order history, returns and exchanges
  • Payment data: payment method and transaction details (processed exclusively by payment providers; we do not store credit card data)
  • Account data: login details, preferences
  • Communication data: inquiries sent via email or contact forms
  • Technical data: IP address, browser type, device information, access times
4. Purpose and Legal Basis of Processing
We process your personal data for the following purposes:
  • Performance of contract (Art. 6(1)(b) GDPR):
    processing orders, payments, delivery, returns and customer service
  • Legal obligations (Art. 6(1)(c) GDPR):
    tax, commercial and retention obligations
  • Legitimate interests (Art. 6(1)(f) GDPR):
    website security, fraud prevention, improving our services
  • Consent (Art. 6(1)(a) GDPR):
    newsletters, marketing communications (only if you explicitly consent)
5. Shopify & Payment Providers
Our store is hosted by Shopify Inc., 151 O’Connor Street, Ottawa, Canada.
Shopify processes personal data on our behalf as a data processor. Data transfers outside the EU are safeguarded by EU Standard Contractual Clauses.
Payments are processed by secure third-party providers (e.g. Stripe, PayPal, Klarna). We do not store payment card data.
6. Cookies & Tracking
We use technically necessary cookies to ensure the proper operation of the website.
Optional cookies (e.g. analytics or marketing cookies) are used only with your consent via our cookie banner. You may withdraw your consent at any time.
7. Data Retention
We retain personal data only as long as necessary for:
  • contract performance
  • statutory retention obligations
  • legitimate business purposes
After expiry of retention periods, data is deleted or anonymized.
8. Your Rights
You have the following rights under the GDPR:
  • Right of access (Art. 15 GDPR)
  • Right to rectification (Art. 16 GDPR)
  • Right to erasure (Art. 17 GDPR)
  • Right to restriction of processing (Art. 18 GDPR)
  • Right to data portability (Art. 20 GDPR)
  • Right to object (Art. 21 GDPR)
  • Right to withdraw consent at any time (Art. 7(3) GDPR)
To exercise your rights, please contact: hello@dehoogh.co
9. Right to Lodge a Complaint
You have the right to lodge a complaint with a supervisory authority.
The competent authority for us is:
Landesbeauftragte für Datenschutz und Informationsfreiheit NRW
10. Data Security
We implement appropriate technical and organizational measures to protect your personal data against loss, misuse, or unauthorized access.
11. Changes to This Privacy Policy
We may update this Privacy Policy to reflect legal or operational changes.
The current version is always available on our website.
12. Contact
If you have any questions regarding data protection, please contact:
hello@dehoogh.co